Privacy Information

Flowers Online Privacy Pledge

At Flowers Online, your privacy is our priority.
Our most important asset is our relationship with you. We understand that you have entrusted us with some private information, and we do everything we can to maintain that trust.

Details of our approach to privacy and how your personal information is collected and used are set forth in the Flowers Online Privacy Policy that follows.

The Flowers Online Privacy Policy

Throughout the policy, we refer to information that personally identifies you or your accounts as "personal information."

1. We do not sell your personal information to anyone.
2. We collect personal information in the normal course of business in order to administer your accounts and serve you better.
  • Registration information. We collect information that you provide to us when you open an account or when you accept a promotional offer for a Flowers Online-sponsored product or service. The information we collect may include name, address, phone number, email address, and credit card information.
  • Web site usage. We collect some information on our Web sites through the use of "cookies." For example, we may identify the pages on our Web sites that your browser requests or visits. This information is only personally identifiable if you have chosen to identify yourself; for example, by opening an account. For more information, please see Cookies and Other Web Tools
  • As part of our efforts to reach and serve new and existing clients we sometimes collect and use information from outside mailing lists.
    3. We protect the confidentiality and security of your personal information.
  • Companies we hire to provide support services are not allowed to use your personal information for their own purposes and are contractually obligated to maintain strict confidentiality. We limit their use of your personal information to the performance of the specific service we have requested.
  • We restrict access to personal information to our employees and agents for business purposes only. All employees are trained about privacy and are required to safeguard such information.
  • We maintain physical, electronic, and procedural safeguards to guard your personal information.
    4. We continue to evaluate our efforts to protect personal information and make every effort to keep your personal information accurate and up to date. If you identify any inaccuracy in your personal information, or you need to make a change to that information, please contact us so that we may promptly update our records.
    5. We will provide notice of changes in our information-sharing practices.
  • If, at any time in the future, it is necessary to disclose any of your personal information in a way that is inconsistent with this policy, we will give you advance notice of the proposed change so that you will have the opportunity to opt-out of such disclosure.
  • If you have any questions or concerns, please contact us by email at Customer Service or call us at 610-431-3077.
    6. We comply with the PCI Data Security Standard for payment cards.

    Additional Information About Privacy and Security At Flowers Online Just click on a topic below to get more information about privacy and security at Flowers Online.

    Browsers and Internet Security
    Your Password and Other Security Issues
    Security Risk of Using Non-Approved Automated Software Applications
    Cookies and Other Web Tools
    Email Communications and Opting Out

    Browsers and Internet Security Any time you enter an order or provide personal information (such as an account number or password), we encrypt it using Secure Socket Layer (SSL) technology. SSL protects information as it crosses the Internet. To support this technology, you need an SSL-capable browser. Flowers Online recommends using a strong encryption. These browsers will activate SSL automatically whenever you sign on to your Flowers Online account.

    You can tell if you are visiting a secure area within a Web site by looking at the symbol on the bottom of your browser screen. If you are using Netscape Navigator or Internet Explorer, you will see either a lock or a key. When the symbol appears unbroken or the padlock is in the locked position, your session connection is taking place via a secure server.

    If you need a strong encryption browser, you can go to the Netscape Web site or the Microsoft Web site to download the latest Navigator or Internet Explorer browser. We do not recommend the use of beta browser versions.

    Your Password and Other Security Issues Your Flowers Online password is your private entry key into your account. You should never share it with anyone and you should change it periodically. You can change your password any time you like after logging in to "My Account." If you forget your password, please email us at Customer Service and we will be glad to help you.

    Security Risk of Using Non-Approved Automated Software Applications For security reasons and to guard the safety of your data, access to this site is limited to SSL-capable browsers. Under no circumstances should you use any software, program, application, or any other device to access or log-in to the Flowers Online Web site, or to automate the process of obtaining, downloading, transferring, or transmitting any content to or from Flowers Online's Web site.

    Cookies and Session Management Tools When you interact with the Flowers Online Web site, we strive to make that experience easy and meaningful. To do so, we use several tools. When you come to our Web site, our Web server sends a cookie to your computer. A cookie is simply an electronically transmitted file that holds small pieces of information. When you navigate through our Web site, your browser "requests" pages for you to view, and that request will include the information stored in the cookie we previously sent to your computer. This process is like an electronic "handshake" between Flowers Online's system and your computer; the information exchanged allows us to recognize your browser. Cookies and Personal Identification. Standing alone, cookies and other Web tools, as well as data derived from them, do not identify you personally. They merely recognize your browser. Unless you choose to identify yourself to Flowers Online, either by responding to a promotional offer or opening an account, you remain anonymous to Flowers Online.

    "Persistent Cookies." Cookies come in two flavors: persistent and session-based. Only persistent cookies remain on your computer after you've closed your browser or turned off your computer. They include such information as a unique identifier for your browser that only Flowers Online can read and use, and the fact that you are a Flowers Online customer or prior Flowers Online Web site visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information we send through persistent cookies. For example, we do not store account numbers or passwords in persistent cookies.

    "Session Cookies." Session cookies exist only during an online session with Flowers Online. They disappear from your computer when you close your browser software or turn off your computer. Session cookies allow you to conduct transactions or request your own personal or account information on our Web site. They contain encrypted or encoded information about your account(s), and/or identifying information that you have previously provided to us. This information allows Flowers Online to process your online transactions and requests. Examples include the cookies used for the order shopping cart so that the items already placed in the basket can be retrieved during checkout. Without the session cookie information, we would not be able to complete your Web transactions securely. Session cookies help us make sure you are who you say you are after you've logged in.

    Email Communications and Opting Out Email is an important communication channel between Flowers Online and its customers. Flowers Online also uses email to communicate with prospective customers. We may also use your email address to send you information about services and products we believe may be of interest to you. If you are a customer and do not want to receive email related to services and products, simply send us an email or call us at 1-800-222-8188. If you are a customer or a prospective customer and receive an email from Flowers Online about a product or service, you may unsubscribe to future emails about that product or service by following the instructions in the email message.